Advanced Verification

LEARN MORE ABOUT

Advanced Verification

If you run a locksmith or garage door repair business in the U.S, Google now requires you to go through something called Advanced Verification before you can run Local Services Ads.

In simple terms: without passing this check, your business won’t show up in Google’s Local Services Ads—and that means missing out on a lot of potential customers.

This process isn’t just a suggestion—it’s required. Google put it in place to make sure only real, trustworthy businesses are advertising in sensitive service areas. It helps protect people from scams and gives customers more confidence when they choose a business. If you want to be seen first on Google and stay competitive, getting verified is a must.

How to Apply for Google’s Advanced Verification

Step-by-Step Guide

1

Start the Process

Sign in to your Google Business Profile account and head over to the Advanced Verification page. Click “Get Started” to begin.

2

Fill Out the Application

Provide accurate business information—business name, address, service area, operating hours, and any other requested details. Make sure everything matches what’s already on your business profile.

3

Upload Required Documents

Google may ask for documents like your business license, insurance, and other certifications. Double-check that these are valid and current before submitting.

4

Background Check

Google may review your business history, customer reviews, and public records. This step helps confirm your legitimacy.

5

Submit Photos for Visual Verification

Instead of doing a live video call, Google now asks for photos. You’ll need to upload clear images of:

Your storefront or office (if applicable),

Service vehicles with branding (if available),

Tools and equipment you use for your work
These photos help Google confirm that your business is real and active.

6

Wait for Approval

After everything’s submitted, Google will review your application. This can take anywhere from a few days to a couple of weeks. You’ll receive an email once they’ve made a decision.

Important Notes

Be Honest and Accurate:
Any false info or missing details can delay or deny your application—and in some cases, even get your business removed from Google.
This is Mandatory:
Even if your business was verified before, you still need to go through Advanced Verification to run Local Services Ads in these specific categories.
Why It Matters:
Google introduced this process to protect customers and keep the platform trustworthy. Completing it successfully shows you’re a legitimate, professional service provider—and that builds trust with potential customers.

Want To Know What's Needed?

Download full list

What to Do If Your Google Advanced Verification Gets Rejected

Getting denied by Google’s Advanced Verification can be frustrating—but don’t worry, it’s not the end of the road. Many businesses get approved after making a few adjustments. Here’s what to do if your application gets rejected:

01 Understand Why

Google usually includes a reason in the rejection email. It could be something like:

Inaccurate or inconsistent business info
Missing or expired documents
Poor quality or insufficient photos

Take note of what went wrong—this is your starting point for fixing it.

02 Double-Check Application

Go back and carefully review what you submitted. Make sure:

Your business name, address, and details match your official records
You included all required documents
Everything looks clean, professional, and accurate

03 Gather Stronger Evidence

If visual proof or documents were the issue:

Take clearer, more detailed photos of your office, branded vehicles, tools, or workspace
Re-submit updated licenses, insurance, or certifications
Consider adding extra documentation that shows your business is active and legitimate

04 Reapply

Once you’ve fixed any issues, go through the process again with a stronger, cleaner application. Make sure everything lines up with what Google expects.

Advanced Verification

LEARN MORE ABOUT