A leading chimney sweep company in Sacramento struggled to gain visibility for the competitive keyword “chimney inspection.” Despite offering professional chimney services and having a solid local reputation, their online presence was not reaching potential customers actively searching for their expertise.

The Challenge

Before working with us, their average ranking for “chimney inspection” was 18.32, meaning they were far from the top search results and losing valuable leads to competitors. They needed a strategic digital approach to improve their online visibility and attract more local customers.

Our Approach

We implemented a multi-layered Local SEO strategy focused on enhancing their rankings, local reach, and lead generation. Our key actions included:

On-Page & Technical SEO Optimization – Improved keyword targeting, content relevance, and site structure for better search performance.
Google Business Profile (GBP) Optimization – Strengthened their GBP listing to rank higher in local searches and Google Maps.
Backlink & Citation Building – Created authoritative backlinks and citations to enhance domain credibility.
Local Services Ads (LSA) Setup & Guidance – Helped and advised the company in launching an LSA account, generating 68 high-intent leads directly from Google.
Expansion Strategy – Assisted them in opening additional Google Business Profile locations in strategic areas across Sacramento, ensuring they captured searches from multiple relevant local areas.