The locksmith industry is highly competitive, especially in urban and suburban areas where multiple businesses compete for visibility in local search results. Our client, a professional locksmith service, faced challenges in attracting new leads online despite delivering top-quality service and receiving positive customer feedback.

Before partnering with us, their Google Business Profile (GMB) was underperforming, limiting their online visibility. Many potential customers were either unaware of their business during critical search moments or were choosing competitors who ranked higher in local search results.

To address this, we implemented a comprehensive Local SEO strategy focused on improving their search presence. We advised and assisted the client in setting up a Local Services Ads (LSA) account, allowing them to directly target high-intent customers through Google’s pay-per-lead platform. Additionally, we helped them open multiple Google Business Profile locations in strategic areas within their city, expanding their reach and increasing their chances of appearing in local searches.

As a result of our efforts, their average search ranking improved to 2.05, significantly boosting their local visibility. Their Local Services Ads generated 2,601 phone leads, positioning them as a top locksmith service provider in their area.

This case study demonstrates how strategic Local SEO and paid ad solutions can drive substantial business growth, increase customer engagement, and establish long-term dominance in a competitive industry.